Indie horror film ‘The Wretched’ has quietly topped the box office for weeks thanks to drive-in theaters – SYFY WIRE

Had things gone according to plan, the box office charts would be topped by the ninthFast & Furiousfilm right about now, with the comic book juggernautWonder Woman 1984looming on the horizon. Of course, the COVID-19 pandemic means that thingsvery much did not go according to plan at the movies this year, but that doesn't mean there's nothing to see at a theater right now. In the era of social distancing, drive-ins are becoming a viable alternative for many moviegoers, and on the strength of that trend an indie horror film has quietly been the box office king for a while now.

IFC Films'The Wretched, about a young man who moves to live with his father amid a divorce and finds a horrifying supernatural threat lurking around his new home, has ruled the admittedly sparse box office charts for the last five weeks, a feat equalled in recent yearsby major blockbusters likeTitanic,The SixthSense,Avatar, andBlack Panther. Under normal circumstances, a film has to rise to the level of worldwide phenomenon to command the top of the box office for that long, but these are not normal circumstances. As moviegoers hungry for a theatrical experience haveflocked to a few dozen drive-ins around the United States,The Wretchedhas provided a welcome, old-fashioned horror escape.

According to Forbes' Scott Mendelson, the film took in $181,000 last weekend across 75 screens, and that number actually marks its first decline in weekend box office takes since it debuted on just a dozen screens back on May 1. Over Memorial Day weekend, the film took in nearly a quarter of a million dollars, and its overall total is now north of $800,000. That would be a pretty solid number for an indie horror release even if it wasn't coming out amid a pandemic, but it feels especially impressive right now.

For their part, IFC has been happy to lean into the drive-in nostalgia of it all.

We pivoted the marketing in cool retro drive-in ads. That was a fun way to get the word out, Arianna Bocco, the executive VP of acquisitions and production at IFC Films, told Variety. A lot of it has been through organic word of mouth because it affects the people who live there.

It'll be interesting to keep watchingThe Wretchedand see how long it can sustain its No.1 status, particularly since major releases are continuing to hold off at least through June. If it can top the box office next weekend, it'll join an elite group of just 15 films over the past fourdecadesthat have managed to hold the top spot for six consecutive weeks. The current record holder for mostconsecutive weeks atop the box office?E.T. the Extra-Terrestrial, with 16 weeks. If current plans remain in place, major releases including Christopher Nolan'sTenetwill rise up to challengeThe Wretchedby July, but it remains unclear if that plan will go forward.

For now,if you're itching for a drive-in experience and you love horror, consider checking out the number one movie in America.

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Indie horror film 'The Wretched' has quietly topped the box office for weeks thanks to drive-in theaters - SYFY WIRE

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