Why Candyman Is Releasing In Theaters And Not On Demand – Screen Rant

Candyman director Nia DaCosta wants her film seen in theaters, explaining that the movie deserves to be seen as a community experience.

Candyman director Nia DaCosta took to Twitter to explain why the film wont be releasedvia on-demand, opting to hit theaters in 2021. Initially scheduled for release on June 12th, the film was previously pushed back to September 25th due to the pandemic. The film is produced with Jordan Peeles production company Monkeypaw Productions and marks the third horror film from the production company after a string of successes with Oscar-nominated Get Out and last years Us.

Starring Yahya Abdul-Mateen II (Watchmen), Teyonah Parris, and Colman Domingo, the film is a direct sequel to the 1992 film of the same name. The spiritual sequel follows an artist (Mateen) in Chicago as he investigates an urban legend that says if you repeat the Candymans name five times in a mirror, he will appear and murder the speaker with the hook he has for a hand. Universal and MGM are teaming up to bring this sequel to theaters, butwithCandymanbeing repeatedly delayed, there was speculation it might skip theaters and release on demand. However, director Nia DaCosta recently explainedwhy that isn't going to happen.

Related: Why Candyman Is The Most Important Horror Movie Of 2020

In a pair of tweets posted Saturday, director Nia DaCosta explains that Candyman is a movie made to be experiencedin theaters. She insists that this is not only for the spectacle of the big screen, but because the film is about community and stories and how they shape us. DaCosta goes on to explain that they are pushing the film to next year to ensure that people can see it together, rather than alone in their homes. While that may be a good environment to watch a scary movie, DaCosta wants viewers to share in the experience of seeing the film together as a community. You can see DaCosta's tweets, below:

Candyman is just the latest in a string of delays that have affected the movie industry for the foreseeable future. These delays have prompted some studios to opt for video on-demand releases instead of waiting to put them in theaters, with Candymans own studio Universal doing that earlier thisyear with Trolls World Tour, sparking tension between studios and theater owners. Going straight to on-demand can bring bigger profit margins to a studio, as they wouldnt have to share a cut of the ticket sales with theaters. This has sparked a larger conversation in the industry about the pros and cons of releasing certain smaller films in theaters versus bringing them directly to people's homes for a premium price.

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Why Candyman Is Releasing In Theaters And Not On Demand - Screen Rant