AMC Reportedly Wants The Walking Dead To Be As Big As Star Wars – We Got This Covered

The Walking Deadis now almost two decades old, with the black and white indie comic by Robert Kirkman and Tony Moore spawning a transmedia empire of TV shows, films, video games, movies, board games, novels, theme park rides and all manner of merchandise. The brand is at the center of AMCs lineup, too, with the core television series set to air its eleventh and final season later this year.

But while this may be an ending, its looking like merely the end of a phase of the franchise before it moves on to bigger things. Much bigger things, as leaker Daniel Richtman is reporting that AMC wants The Walking Dead to become as big asStar Wars. This is a laudable goal, but the network has a long way to go before they get anywhere close to the might of a galaxy far, far away.

How much ground do they have to cover? Well, we can get a good idea from Wikipedias list of the highest-grossing media franchises in history. Pokmonis at number one with at least $100 billion in revenue, and rounding out the top 5 are Hello Kitty, Winnie the Pooh, Mickey Mouse & Friends and, with an estimated $68.7 billion, Star Wars.So, where does The Walking Dead land?

Well, it isnt on the list, with the lowest-grossing entry the Guitar Hero video games at $2 billion. This means that even with the most optimistic projections, The Walking Dead needs to generate 35x as much money as it does now in order to trouble Darth Vader. That seems unlikely, especially as the adult-orientated and incredibly violent action makes it impossible to market it to children.

But AMC is certainly seeking to grow the brand.Fear the Walking DeadandThe Walking Dead: World Beyond have further seasons to come, were getting new anthology series Tales of the Walking Dead, a rumoredcomedy outing, ashow with an LGBTQ focusanda TV project exploring an as-yet-undefined villain. And then theres the movie trilogy starring Andrew Lincoln, which is currently in production.

The Walking Deads ambitions may be far-fetched, but at least AMC is reaching for the stars.

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AMC Reportedly Wants The Walking Dead To Be As Big As Star Wars - We Got This Covered

Reviewed and Recommended by Erik Baquero