Band-Aid is creating a range of bandages that "embrace the beauty of diverse skin," including hues that better match the skin tones of black and brown customers.
The Johnson & Johnson-owned bandage brand made the announcement in an Instagram post on Wednesday.
The company's Instagram announcement also noted that Band-Aid plans to donate to Black Lives Matter. A spokesperson said the brand is donating $100,000 to BLM, in addition to the $10 million Johnson & Johnson has committed to "fighting racism and injustice in America" over the next three years.
"We stand in solidarity with our black colleagues, collaborators and community in the fight against racism, violence and injustice," Band-Aid said on Instagram. "We are committed to taking actions to create tangible change for the Black community."
This isn't the first time Band-Aid has launched multiracial bandages.
Band-Aid is creating a range of bandages that "embrace the beauty of diverse skin," including hues that better match the skin tones of black and brown customers.
In 2005, the company unveiled its Perfect Blend brand, which included a bandage line designed to match multiracial skin tones. The line was discontinued because of "lack of interest at the time," Band-Aid said.
"We are excited to bring back a similar product with improved comfort and flexibility," Band-Aid said in a statement emailed to CNN Business, noting that it first launched clear bandages in the 1950s.
In the comment section of Band Aid's Wednesday announcement, some Instagram users -- apparently unfamiliar with the company's defunct Perfect Blend line -- questioned why multi-shade Band Aids weren't previously available.
"HOW DID THIS TAKE SO LONG??!!" asked Instagram user @debbi3053.
Others pointed out black-owned bandage companies, including Tru-Colour and Browndages, were founded years ago to address this issue.
"Ok, but support @browndages, a Black owned brand that solved this problem before you realized dark skin tones exist..." wrote Instagram user @dcdubz.
Starbucks, Walmart, Microsoft, Facebook, Apple and Bank of America are among the many brands that have either changed their business practices or declared support for the Black Lives Matter movement over the last three weeks.
Photos: Statues and monuments toppled or damaged in wake of protests
An image of George Floyd is projected on the base of the statue of Confederate General Robert E. Lee on Monument Avenue, Monday, June 8, 2020, in Richmond, Va. The statue has been the focal point of protester over the death of George Floyd. Virginia Gov. Ralph Northam has ordered the removal of the statue. (AP Photo/Steve Helber)
A damaged Christopher Columbus statue stands, Wednesday, June 10, 2020, in a waterfront park near the city's traditionally Italian North End neighborhood, in Boston. The statue was found beheaded Wednesday morning, Boston Mayor Marty Walsh said. (AP Photo/Steven Senne)
Minnesota State Troopers surrounded the statue of Christopher Columbus after it was toppled in front of the Minnesota State Capitol, Wednesday, June 10, 2020, in St. Paul, Minn. The statue was later towed away. (Leila Navidi/Star Tribune via AP)
Paint and protest graffiti covers the Jefferson Davis Memorial in Richmond, Va., Sunday, June 7, 2020, following a week of unrest in the U.S. against police brutality and racism in policing. Jefferson Davis was the president of the Confederate States of America during the Civil War. (AP Photo/J. Scott Applewhite)
The statue of Confederate President Jefferson Davis is splattered with paint after it was toppled Wednesday night, June 10, 2020, along Monument Drive in Richmond, Va. (Dylan Garner/Richmond Times-Dispatch via AP)
The Confederate monument is covered in sheets and bags in Downtown Portsmouth, Va., early Wednesday, June 10, 2020. Protesters covered the monument with trash bags and sheets Wednesday, several hours after the city's council members had a meeting to figure out ways to relocate it. (Kiahnna Patterson/WAVY-TV 10 via AP)
A monument dedicated to Confederate soldiers who died at a Union prison camp in Indianapolis is dismantled in Garfield Park in Indianapolis on Monday, June 8, 2020. (Mykal McEldowney/The Indianapolis Star via AP)
A monument dedicated to Confederate soldiers who died at a Union prison camp in Indianapolis is dismantled from Garfield Park in Indianapolis on Monday, June 8, 2020. (Mykal McEldowney/The Indianapolis Star via AP)
In this June 2020 photo released by the Miami Police Department, a vandalized statue of Christopher Columbus stands in Miami. Miami police said several people were arrested Wednesday, June 10 for vandalizing statues of Columbus and Juan Ponce de Len in the city. (Miami Police Department via AP)
People stand around the fallen Christopher Columbus statue at the Minnesota state Capitol in St. Paul, Minn., Wednesday, June 10, 2020. (Evan Frost/Minnesota Public Radio via AP)
Two ropes are tied around the neck of a Christopher Columbus statue before a group of people pull it down at the Minnesota state Capitol in St. Paul, Minn., Wednesday, June 10, 2020. (Evan Frost/Minnesota Public Radio via AP)
Passers-by walk near a damaged Christopher Columbus statue, Wednesday, June 10, 2020, in a waterfront park near the city's traditionally Italian North End neighborhood, in Boston. The statue was found beheaded Wednesday morning, Boston Mayor Marty Walsh said. The head of the statue found on the ground at about 12:30 a.m., police said. (AP Photo/Steven Senne)
The defaced pedestal where a statue of Christopher Columbus once stood is seen at Byrd Park in Richmond, Va. Wednesday, June 10, 2020. The statue was torn down by protesters, set on fire and then thrown into a lake. News outlets report the figure was toppled less than two hours after protesters gathered in the citys Byrd Park Tuesday chanting for the statue to be taken down. (Richmond Times-Dispatch via AP)
Ben Frazier, the founder and president of the Northside Coalition of Jacksonville, who organized much of the movement to take down the Confederate monuments in Jacksonville, makes his way past the column of the partially dismantled Confederate Monument in Hemming Park Tuesday, June 9, 2020. The Confederate Monument that has stood in Jacksonville, Florida's Hemming Park since it was erected in 1898, has been partially dismantled with the Confederate soldier statue that topped off the 62-foot monument and the bronze plaques around the base removed in the early morning hours of Tuesday, June 9, 2020. (Bob Self/Florida Times-Union via AP)
People gather at the Robert E. Lee Monument, now covered by protest graffiti, in Richmond, Va., Sunday, June 7, 2020, following a week of unrest in the U.S. against police brutality and racism in policing. The statue of the Confederate Civil War general is slated for removal at the order of Gov. Ralph Northam. (AP Photo/J. Scott Applewhite)
People gather at the Robert E. Lee Monument, now covered by protest graffiti, in Richmond, Va., Sunday, June 7, 2020, following a week of unrest in the U.S. against police brutality and racism in policing. The statue of the Confederate Civil War general is slated for removal at the order of Gov. Ralph Northam. (AP Photo/J. Scott Applewhite)
The John B. Castleman statue, in Louisville's Cherokee Triangle neighborhood, is removed Monday, June 8, 2020, from its pedestal where it has stood for over 100 years in Kentucky. The statue was placed on a trailer after its removal. Castleman was a Confederate officer. (Pat McDonogh/Courier Journal via AP)
The statue of Confederate Gen. Williams Carter Wickham lies on the ground after protesters pulled it down Saturday, June 6, 2020, in Monroe Park in Richmond, Va. The statue had stood in the park since 1891. (Alexa Welch Edlund/Richmond Times-Dispatch via AP)
The pedestal where the statue of Admiral Raphael Semmes stands empty, early Friday, June 5, 2020 in Mobile, Ala. The city of Mobile removed the Confederate statue early Friday, without making any public announcements. (WMPI-TV via AP)
A Phoenix 1 Restoration & Construction crew removes a 12-foot-tall bronze statue of a Texas Ranger, called One Riot, One Ranger, from the main lobby inside Love Field airport on Thursday, June 4, 2020 in Dallas. A published account of brutal and racist chapters in the history of an elite Texas investigative agency prompted Dallas officials to remove the statue from Love Fields passenger terminal that honored the agency. (Juan Figueroa/ The Dallas Morning News via AP)
A Phoenix 1 Restoration & Construction crew wheels a 12-foot-tall bronze statue of a Texas Ranger, called One Riot, One Ranger, from the main lobby inside Love Field airport on Thursday, June 4, 2020 in Dallas. A published account of brutal and racist chapters in the history of an elite Texas investigative agency prompted Dallas officials to remove the statue from Love Fields passenger terminal that honored the agency. (Juan Figueroa/ The Dallas Morning News via AP)
Paint can be seen on the side of what is known as the "slave auction block" in Sharpsburg, Md., Wednesday, June 3, 2020. Reports of vandalism to what is known as the "slave auction block" and the Gen. Robert E. Lee statue in the Sharpsburg area began circulating on Facebook Wednesday morning. (Colleen McGrath/The Herald-Mail via AP)
Jane Custer, chief of resource management, National Park Service, cleans paint off of a statue of Robert E. Lee at Newcomer House at Antietam National Battlefield along Maryland Route 34 near Sharpsburg, Md., Wednesday, June 3, 2020. Reports of vandalism to what is known as the "slave auction block" and the Gen. Robert E. Lee statue in the Sharpsburg area began circulating on Facebook Wednesday morning. (Colleen McGrath/The Herald-Mail via AP)
In this Saturday, May 30, 2020 photo police stand near a vandalized statue of controversial former Philadelphia Mayor Frank Rizzo in Philadelphia, during protests over the death of George Floyd, who died May 25 after he was restrained by Minneapolis police. Workers early Wednesday, June 3 removed the statue which was recently defaced during the weekend protest. (AP Photo/Matt Rourke)
A vandalized statue of the late Philadelphia Mayor Frank Rizzo, who also served as the city's police commissioner, stands behind mounted State Police officers outside the Municipal Services Building in Philadelphia, The statue was vandalized during a protest over the death of George Floyd, a black man who died in Minneapolis police custody on May 25. (AP Photo/Matt Slocum)
A pedestal that held a statue of Robert E. Lee stands empty outside a high school named for the Confederate general in Montgomery, Ala. on Tuesday, June 2, 2020. Four people were charged with criminal mischief after someone removed the statue amid nationwide protests over the police killing of George Floyd in Minnesota. (AP Photo/Kim Chandler)
Protesters toppled the statue of Edward Carmack outside the state Capitol after a peaceful demonstration turned violent, Sunday, May 31, 2020, in Nashville, Tenn. (AP Photo/Kimberlee Kruesi)
- Christopher Lee's casual shorts and slippers outfit in Taiwan made heads turn - TODAY - March 16th, 2024
- Christopher Lee Dead: Horror Icon and Legendary Movie Villain Was 93 ... - February 19th, 2024
- "Chris wasn't hearing a bar of it": Christopher Lee Forcefully Auditioned For Another Lord of the Rings Character Before ... - FandomWire - February 11th, 2024
- 'Cancel everything': How Christopher Lee disciplines his son with this one phrase - Yahoo Singapore News - February 3rd, 2024
- Actress Fann Wong surprised by husband Christopher Lee on birthday - The Straits Times - February 3rd, 2024
- Fann Wong surprised by husband Christopher Lee on birthday - The New Paper - February 3rd, 2024
- Christopher Lee: The actor and hunter of Nazi war criminals - Far Out Magazine - January 9th, 2024
- Sir Christopher Lee's Favorite Performance is in a Film You've Never Heard Of - MovieWeb - December 12th, 2023
- Christopher Lee dies at the age of 93 - The Guardian - April 27th, 2023
- Christopher Lee - Tolkien Gateway - March 31st, 2023
- Christopher Lee filmography - Wikipedia - February 10th, 2023
- Where to Start with Christopher Lee - The Film Magazine - October 19th, 2022
- 'Were you desperate to get proposed to?' Christopher Lee crashes Rebecca Lim's new show and roasts her while dishing out relationship advice - AsiaOne - October 19th, 2022
- The Wicker Man TV Series In Development With Andy Serkis The Imaginarium And Studiocanal-Backed Urban Myth - Deadline - October 19th, 2022
- Tim Burton names his five favourite horror movies of all time - Far Out Magazine - October 19th, 2022
- Ten celebrities who served in the military, from Adam Driver to Prince Harry - The National - October 19th, 2022
- These 13 Actors Have Earned the Right to be Called Scream Kings - Dread Central - October 19th, 2022
- David W. Smith | Obituaries | thedailynewsonline.com - The Daily News Online - October 19th, 2022
- Jennifer Hudson Recounts "Fanning Out" Over Duet With Sheryl Lee Ralph: "I Wanted to Make Her Proud" - POPSUGAR - October 19th, 2022
- Tangipahoa Parish Jail - October 11th, 2022
- A monster calls: why the horror universe is an idea whose time has come - The Guardian - October 11th, 2022
- Oblong Box, The (Blu-ray Review) - The Digital Bits - October 11th, 2022
- Was that the balrog that killed Gandalf in the Rings of Power? - Polygon - October 11th, 2022
- Every James Bond movie ranked by critics, according to Rotten Tomatoes - Insider - October 11th, 2022
- Overwatch 2: All Voice Actors And Cast - eXputer - October 11th, 2022
- She got Covid-19 four times this year alone - The Star Online - October 11th, 2022
- Nursing School Collaborates with Nursing School in The Philippines - Boston College - October 2nd, 2022
- The Terrifying, Terrific Horror Movies of 1972 - Nerdist - October 2nd, 2022
- Lord of the Rings: The Return of the King: A beautiful conclusion to the iconic trilogy - The Shield - October 2nd, 2022
- Tyson Fury through the years: Photo gallery - MMA Junkie - October 2nd, 2022
- Duncan man jailed, accused of madness on meth - The Lawton Constitution - September 24th, 2022
- Conor McGregor "can't believe" he's being paid to film Hollywood movie - The Mirror - September 24th, 2022
- The Government of Malaysia Launches the National Energy Policy 2022 - 2040: What it Means for the Renewables Landscape - Lexology - September 24th, 2022
- New Brockton native Brandon Lee part of team cherishing NASCAR win at Bristol - Dothan Eagle - September 24th, 2022
- Cape Cod theater reviewers' thoughts on 2 scary plays and a comedy - Cape Cod Times - September 24th, 2022
- 'His presence is going to be there': Lee Roy Selmon will attend in spirit as trio of OU brothers honored with statue - The Oklahoma Daily - September 24th, 2022
- Nicolas Cage inspired by Christopher Lee for vampire movie Renfield - The Digital Fix - September 16th, 2022
- Reece Shearsmith Tells Richard Herring About Christopher Lee - Beyond The Joke - September 16th, 2022
- 8 Horror Movies So Awful They Were Pulled From The Cinema - WhatCulture - September 16th, 2022
- Man-Thing Makes his MCU Debut in Werewolf by Night - Here's what we know about Man-Thing - Attack of the Fanboy - September 16th, 2022
- Summer of Blood (Blu-ray Review) - The Digital Bits - September 16th, 2022
- Get it over with: Suspect in Kokomo child exploitation case tells police to arrest him on the spot - FOX 59 Indianapolis - September 16th, 2022
- Alabama says it won't be ready to use nitrogen hypoxia method at Sept. 22 execution - USA TODAY - September 16th, 2022
- Christopher Lee, The Real-Life "Most Interesting Man In The World" - August 31st, 2022
- Inside The Fact And Fiction Of Christopher Lee's World War II Service - August 31st, 2022
- How to watch The Lord of the Rings movies and the series in chronological order - Lifestyle Asia India - August 31st, 2022
- Court and arrest reports for Martinsville and Henry County - Martinsville Bulletin - August 31st, 2022
- Every Tim Burton Movie Ranked from Worst to Best - Consequence - August 31st, 2022
- Court lists defendants to appear in Criminal Division on Thursday - Magnoliareporter - August 31st, 2022
- Lee County School Board makes minor revision to Parents' Bill of Rights - Wink News - August 31st, 2022
- A Cardiologist Breaks Down the AHA's New Report on the Most Common Heart Disease Symptoms Best Life - Best Life - August 31st, 2022
- Exclusive Interview: Director Philippe Mora On His Films With Christopher Lee - FANGORIA - August 14th, 2022
- 10 films turning 10 in 2022 - NewsNation Now - August 14th, 2022
- Persephone and the Poultry of the Night | Thumper Forge - Patheos - August 14th, 2022
- Unexpected Demands Made By Lord Of The Rings Actors - Looper - August 14th, 2022
- Rings of Power: Everything you need to know about Amazon's 1bn Lord of the Rings prequel - The Mirror - August 14th, 2022
- Slash Tells Us Why There Will Never Be a Guns N Roses Movie - MovieMaker Magazine - August 6th, 2022
- On the record for Aug. 4 - Seymour Tribune - August 6th, 2022
- Judge Talley will hear criminal docket on Thursday - Magnoliareporter - August 6th, 2022
- Dr. Christopher Reber Receives ACCT 2022 Northeast Regional Chief Executive Officer Award - The Hudson Reporter - August 6th, 2022
- Theatre Review: This 101 Dalmatians is barking up the wrong tree - The New European - August 6th, 2022
- Christopher Lee Euro Films, Dennis Hopper's 'Out of the Blue' Among Titles Due on Disc From Severin and MVD July 26 Media Play News - Media Play News - July 28th, 2022
- 25 Scariest Movies of All Time (2022 Edition) - Cultured Vultures - July 28th, 2022
- Fans Wonder Why a Fantasy Epic Too Big to Fail Did Just That - We Got This Covered - July 28th, 2022
- The Best Witch Movies of all Time, Ranked - The Mary Sue - July 28th, 2022
- NASCAR Driver Christopher Bell and CRAFTSMAN Raise Awareness for Children's Miracle Network Hospitals; No. 20 Special Edition Paint Scheme to be... - July 28th, 2022
- Singer Stefanie Sun turns 44 with cakes and loved ones - The Straits Times - July 28th, 2022
- Tony Dow dead: Wally Cleaver 'Leave It to Beaver' actor was 77 - USA TODAY - July 28th, 2022
- Roane Co. authorities looking for man convicted of neglecting and murdering an elderly relative - WBIR.com - July 20th, 2022
- 22 Incredible Facts About The Life and Career Of Sir Christopher Lee - July 20th, 2022
- Police and Fire Report - Winchester Sun - Winchester Sun - July 20th, 2022
- What We Do in the Shadows cast shares their favorite vampire movies, books, and more - Polygon - July 20th, 2022
- Courteney Cox Set To Make Horror Movie History With 'Scream 6' - We Got This Covered - July 20th, 2022
- Every James Bond Movie, Ranked: The Best of Bond - CNET - July 20th, 2022
- Grandparents of Dean Kerrie say he was just defending his mother and should not be jailed - Sunday World - July 20th, 2022
- Ray Wise Has Always Been More Than "That Guy" - Defector - July 20th, 2022
- Angela Ledgerwood on the Psychic Relief of Reading - Literary Hub - July 20th, 2022
- Athens man charged with manslaughter in fatal hit and run - News Courier - July 12th, 2022
- The Top 10 Worst Film Reboots in History - Geek Vibes Nation - July 12th, 2022
- Arrest records from the July 6, 2022 edition of the Calhoun Times - Northwest Georgia News - July 12th, 2022
Reviewed and Recommended by Erik Baquero