Band-Aid will make black and brown flesh-toned bandages to ’embrace the beauty of diverse skin’ – SCNow

Band-Aid is creating a range of bandages that "embrace the beauty of diverse skin," including hues that better match the skin tones of black and brown customers.

The Johnson & Johnson-owned bandage brand made the announcement in an Instagram post on Wednesday.

The company's Instagram announcement also noted that Band-Aid plans to donate to Black Lives Matter. A spokesperson said the brand is donating $100,000 to BLM, in addition to the $10 million Johnson & Johnson has committed to "fighting racism and injustice in America" over the next three years.

"We stand in solidarity with our black colleagues, collaborators and community in the fight against racism, violence and injustice," Band-Aid said on Instagram. "We are committed to taking actions to create tangible change for the Black community."

This isn't the first time Band-Aid has launched multiracial bandages.

Band-Aid is creating a range of bandages that "embrace the beauty of diverse skin," including hues that better match the skin tones of black and brown customers.

In 2005, the company unveiled its Perfect Blend brand, which included a bandage line designed to match multiracial skin tones. The line was discontinued because of "lack of interest at the time," Band-Aid said.

"We are excited to bring back a similar product with improved comfort and flexibility," Band-Aid said in a statement emailed to CNN Business, noting that it first launched clear bandages in the 1950s.

In the comment section of Band Aid's Wednesday announcement, some Instagram users -- apparently unfamiliar with the company's defunct Perfect Blend line -- questioned why multi-shade Band Aids weren't previously available.

"HOW DID THIS TAKE SO LONG??!!" asked Instagram user @debbi3053.

Others pointed out black-owned bandage companies, including Tru-Colour and Browndages, were founded years ago to address this issue.

"Ok, but support @browndages, a Black owned brand that solved this problem before you realized dark skin tones exist..." wrote Instagram user @dcdubz.

Starbucks, Walmart, Microsoft, Facebook, Apple and Bank of America are among the many brands that have either changed their business practices or declared support for the Black Lives Matter movement over the last three weeks.

Photos: Statues and monuments toppled or damaged in wake of protests

An image of George Floyd is projected on the base of the statue of Confederate General Robert E. Lee on Monument Avenue, Monday, June 8, 2020, in Richmond, Va. The statue has been the focal point of protester over the death of George Floyd. Virginia Gov. Ralph Northam has ordered the removal of the statue. (AP Photo/Steve Helber)

A damaged Christopher Columbus statue stands, Wednesday, June 10, 2020, in a waterfront park near the city's traditionally Italian North End neighborhood, in Boston. The statue was found beheaded Wednesday morning, Boston Mayor Marty Walsh said. (AP Photo/Steven Senne)

Minnesota State Troopers surrounded the statue of Christopher Columbus after it was toppled in front of the Minnesota State Capitol, Wednesday, June 10, 2020, in St. Paul, Minn. The statue was later towed away. (Leila Navidi/Star Tribune via AP)

Paint and protest graffiti covers the Jefferson Davis Memorial in Richmond, Va., Sunday, June 7, 2020, following a week of unrest in the U.S. against police brutality and racism in policing. Jefferson Davis was the president of the Confederate States of America during the Civil War. (AP Photo/J. Scott Applewhite)

The statue of Confederate President Jefferson Davis is splattered with paint after it was toppled Wednesday night, June 10, 2020, along Monument Drive in Richmond, Va. (Dylan Garner/Richmond Times-Dispatch via AP)

The Confederate monument is covered in sheets and bags in Downtown Portsmouth, Va., early Wednesday, June 10, 2020. Protesters covered the monument with trash bags and sheets Wednesday, several hours after the city's council members had a meeting to figure out ways to relocate it. (Kiahnna Patterson/WAVY-TV 10 via AP)

A monument dedicated to Confederate soldiers who died at a Union prison camp in Indianapolis is dismantled in Garfield Park in Indianapolis on Monday, June 8, 2020. (Mykal McEldowney/The Indianapolis Star via AP)

A monument dedicated to Confederate soldiers who died at a Union prison camp in Indianapolis is dismantled from Garfield Park in Indianapolis on Monday, June 8, 2020. (Mykal McEldowney/The Indianapolis Star via AP)

In this June 2020 photo released by the Miami Police Department, a vandalized statue of Christopher Columbus stands in Miami. Miami police said several people were arrested Wednesday, June 10 for vandalizing statues of Columbus and Juan Ponce de Len in the city. (Miami Police Department via AP)

People stand around the fallen Christopher Columbus statue at the Minnesota state Capitol in St. Paul, Minn., Wednesday, June 10, 2020. (Evan Frost/Minnesota Public Radio via AP)

Two ropes are tied around the neck of a Christopher Columbus statue before a group of people pull it down at the Minnesota state Capitol in St. Paul, Minn., Wednesday, June 10, 2020. (Evan Frost/Minnesota Public Radio via AP)

Passers-by walk near a damaged Christopher Columbus statue, Wednesday, June 10, 2020, in a waterfront park near the city's traditionally Italian North End neighborhood, in Boston. The statue was found beheaded Wednesday morning, Boston Mayor Marty Walsh said. The head of the statue found on the ground at about 12:30 a.m., police said. (AP Photo/Steven Senne)

The defaced pedestal where a statue of Christopher Columbus once stood is seen at Byrd Park in Richmond, Va. Wednesday, June 10, 2020. The statue was torn down by protesters, set on fire and then thrown into a lake. News outlets report the figure was toppled less than two hours after protesters gathered in the citys Byrd Park Tuesday chanting for the statue to be taken down. (Richmond Times-Dispatch via AP)

Ben Frazier, the founder and president of the Northside Coalition of Jacksonville, who organized much of the movement to take down the Confederate monuments in Jacksonville, makes his way past the column of the partially dismantled Confederate Monument in Hemming Park Tuesday, June 9, 2020. The Confederate Monument that has stood in Jacksonville, Florida's Hemming Park since it was erected in 1898, has been partially dismantled with the Confederate soldier statue that topped off the 62-foot monument and the bronze plaques around the base removed in the early morning hours of Tuesday, June 9, 2020. (Bob Self/Florida Times-Union via AP)

People gather at the Robert E. Lee Monument, now covered by protest graffiti, in Richmond, Va., Sunday, June 7, 2020, following a week of unrest in the U.S. against police brutality and racism in policing. The statue of the Confederate Civil War general is slated for removal at the order of Gov. Ralph Northam. (AP Photo/J. Scott Applewhite)

People gather at the Robert E. Lee Monument, now covered by protest graffiti, in Richmond, Va., Sunday, June 7, 2020, following a week of unrest in the U.S. against police brutality and racism in policing. The statue of the Confederate Civil War general is slated for removal at the order of Gov. Ralph Northam. (AP Photo/J. Scott Applewhite)

The John B. Castleman statue, in Louisville's Cherokee Triangle neighborhood, is removed Monday, June 8, 2020, from its pedestal where it has stood for over 100 years in Kentucky. The statue was placed on a trailer after its removal. Castleman was a Confederate officer. (Pat McDonogh/Courier Journal via AP)

The statue of Confederate Gen. Williams Carter Wickham lies on the ground after protesters pulled it down Saturday, June 6, 2020, in Monroe Park in Richmond, Va. The statue had stood in the park since 1891. (Alexa Welch Edlund/Richmond Times-Dispatch via AP)

The pedestal where the statue of Admiral Raphael Semmes stands empty, early Friday, June 5, 2020 in Mobile, Ala. The city of Mobile removed the Confederate statue early Friday, without making any public announcements. (WMPI-TV via AP)

A Phoenix 1 Restoration & Construction crew removes a 12-foot-tall bronze statue of a Texas Ranger, called One Riot, One Ranger, from the main lobby inside Love Field airport on Thursday, June 4, 2020 in Dallas. A published account of brutal and racist chapters in the history of an elite Texas investigative agency prompted Dallas officials to remove the statue from Love Fields passenger terminal that honored the agency. (Juan Figueroa/ The Dallas Morning News via AP)

A Phoenix 1 Restoration & Construction crew wheels a 12-foot-tall bronze statue of a Texas Ranger, called One Riot, One Ranger, from the main lobby inside Love Field airport on Thursday, June 4, 2020 in Dallas. A published account of brutal and racist chapters in the history of an elite Texas investigative agency prompted Dallas officials to remove the statue from Love Fields passenger terminal that honored the agency. (Juan Figueroa/ The Dallas Morning News via AP)

Paint can be seen on the side of what is known as the "slave auction block" in Sharpsburg, Md., Wednesday, June 3, 2020. Reports of vandalism to what is known as the "slave auction block" and the Gen. Robert E. Lee statue in the Sharpsburg area began circulating on Facebook Wednesday morning. (Colleen McGrath/The Herald-Mail via AP)

Jane Custer, chief of resource management, National Park Service, cleans paint off of a statue of Robert E. Lee at Newcomer House at Antietam National Battlefield along Maryland Route 34 near Sharpsburg, Md., Wednesday, June 3, 2020. Reports of vandalism to what is known as the "slave auction block" and the Gen. Robert E. Lee statue in the Sharpsburg area began circulating on Facebook Wednesday morning. (Colleen McGrath/The Herald-Mail via AP)

In this Saturday, May 30, 2020 photo police stand near a vandalized statue of controversial former Philadelphia Mayor Frank Rizzo in Philadelphia, during protests over the death of George Floyd, who died May 25 after he was restrained by Minneapolis police. Workers early Wednesday, June 3 removed the statue which was recently defaced during the weekend protest. (AP Photo/Matt Rourke)

A vandalized statue of the late Philadelphia Mayor Frank Rizzo, who also served as the city's police commissioner, stands behind mounted State Police officers outside the Municipal Services Building in Philadelphia, The statue was vandalized during a protest over the death of George Floyd, a black man who died in Minneapolis police custody on May 25. (AP Photo/Matt Slocum)

A pedestal that held a statue of Robert E. Lee stands empty outside a high school named for the Confederate general in Montgomery, Ala. on Tuesday, June 2, 2020. Four people were charged with criminal mischief after someone removed the statue amid nationwide protests over the police killing of George Floyd in Minnesota. (AP Photo/Kim Chandler)

Protesters toppled the statue of Edward Carmack outside the state Capitol after a peaceful demonstration turned violent, Sunday, May 31, 2020, in Nashville, Tenn. (AP Photo/Kimberlee Kruesi)

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Band-Aid will make black and brown flesh-toned bandages to 'embrace the beauty of diverse skin' - SCNow

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