The live trivia app HQ Trivia was once the obsession of the internet, garnering millions of players and an international spotlight. But then it all went wrong. Boom/Bust: The Rise and Fall of HQ Trivia tells the story of the once-viral trivia app and examines vagaries of the attention economy.
Subscribe: Spotify / Apple / Stitcher
On Friday, February 14, news broke that HQ was no more.
But then, there were a few interesting developments.
And most of them were playing outwhere else?on Twitter.
In the February 14 all-hands meeting where Rus Yusupov had dissolved the company, he told the HQ staff that they wouldnt be given severance, and that the players who had won money in the game wouldnt be able to cash out. Understandably, both of those groups were not happy.
The fans grumbled about maybe filing a class action lawsuit against the company. But employees were revved up and organizing. A bunch of them had gathered in a rogue Slack to vent and find new jobs for the people whod just been laid off.
But then, Rus went on his own PR offensive. The day the company shut down, he tweeted: With HQ, we showed the world the future of TV. We didnt get to where we hoped but we did stretch the worlds imagination for whats possible on our smartphones. Thanks to everyone who helped build this and thanks for playing. The next day, he responded to one of Scott Rogowskys angry tweets with a single word: Hugs.
That same weekend, HQs Twitter account posted a phone number people could call into and leave voicemails. Soon enough, some of that audio made its way onto HQs Instagram account.
In addition to drumming up HQ nostalgia, on the Monday after the shutdown, Rus wrote a message in the companys Slack channel. A former HQ employee sent me a screenshot of it. Heres what it said:
I spent the entire weekend ensuring we will all get full payroll due this week, plus severance, plus unused PTO from the new policy. Plus all individual contractors paid in full, plus players getting their cash prizes. Nothing signed yet, but I am close so please bear with me as I get more answers soon.
He also pinged the whole channel to ask a curious question: If given the opportunity, would any engineers want to keep working on HQ?
Then, on February 18th, four days after this dramatic shut down, Rus started a tweet thread that began with this message: On Friday I announced that @hqtrivia was shutting down after a failed acquisition. Well it was a busy weekend, andHQ WILL LIVE ON.
Capitalizing on media coverage, especially media coverage about failures and feuds, is now a go-to strategy to get ahead in the world. My earliest memories of this symbiotic relationship between celebrities and the media are from the gossip tabloids of my youth. Each week, in the pages of Us Weekly and InTouch Id see Lindsay Lohan, Paris Hilton, and Kim Kardashian exploiting their messy lives for the paparazzi, which ultimately helped them land reality shows and perfume deals.
Easy access to social media has made it so socialites arent the only ones who can profit from having their personal dramas play out on a world stage. Now, anyone with enough media savvywhether a politician, a journalist, or an executivecan lean into the public intrigue of their personal lives as a professional advantage. We are all part of this machine that rewards engagement at any cost, and those who overshare online will probably be able to build a following faster.
This kind of attention-seeking has also proven to be a useful tool in Silicon Valley. CEOs and investors can be influencers in their own way, too. You dont need to look much further than Elon Musks Twitter feed to know that the cult of personality around a CEO can sometimes help drive sales at a company. Even if, meanwhile, that same CEOs tweets spur securities fraud charges. When the focus is on an individual, rather than their professional responsibilities, every victory and blunder is received the same way among a loyal fandom. Its entertainment. And all someone has to do is keep tweeting through it.
As I watched this whole HQ resurrection play out, I was in awe over the way that Rus was riding this wave of media coverage. In the comments hed made that week, he wasnt necessarily taking responsibility for HQs failure or its abrupt closure. Rather, he had recast himself as the savior of a beleaguered internet company who had worked all weekend to fulfill what were basic financial obligations to his users and employees.
On top of that, he had spun this burst of media attentionaround the shut down, around the messy HQ After Dark Show, and around Scotts commentsinto a suspiciously quick comeback, thanks to an undisclosed mystery investor. In a way, it was a reiteration of all the online forces that helped turn HQ Trivia into this bright burning star in the first place.
It seemed like, to Rus, the story of HQ was now just as valuable, if not more valuable, than the app itself. And it was the perfect moment to hit the restart button. Just this time around he wouldnt have to pay so many peoples salaries.
View post:
The End of HQ Triviaand the Rise of Zombie HQ - The Ringer
- 'Dawn of the Dead' at 45: A Zombie Love Affair That Never Died - The New York Times - April 12th, 2024
- Hyper-sexual 'zombie cicadas' infected with bizarre STD fungus will emerge in US - New York Post - April 12th, 2024
- Zombie malls and other retail centers getting extreme makeovers to keep up with the times - Chicago Tribune - April 12th, 2024
- 'Zombie' drug xylazine found in cannabis THC vapes in UK - BBC.com - April 12th, 2024
- Taxing health insurance: The Republican zombie that refuses to die - Roll Call - April 12th, 2024
- Fungus-infected Zombie Cicadas with hypersexuality to emerge in the US this year: Expert - Hindustan Times - April 12th, 2024
- Zombie Classic Dawn Of The Dead Coming Back to Theaters for 45th Anniversary - MetalSucks - April 12th, 2024
- E-News | 'Zombie cicadas' infected with sexually transmitted fungus expected to emerge this year in parts of US - WVU ENews - April 12th, 2024
- Deadly Zombie Sedative Penetrating The U.K.s Illicit Drugs Market - Forbes - April 12th, 2024
- Seattle Police warn that base ingredient in 'zombie drug' tranq is being sold as standalone pill - FOX 13 Seattle - April 12th, 2024
- Opinion | Today's Opinions: Haunted by zombie law and thrown into abortion time-travel - The Washington Post - The Washington Post - April 12th, 2024
- Rob Zombie Teases 'House of 1000 Corpses' Book With Rare Photos, Original Script and More! - Bloody Disgusting - April 12th, 2024
- Zombie malls getting extreme makeovers to keep up with the times - Detroit News - April 12th, 2024
- 2000s Horror Fantasy Is One Of The Most Unique Takes On The Zombie Genre - Giant Freakin Robot - April 12th, 2024
- Mysterious 'Zombie Neurons' Unlock Secrets of Learning in The Brain - ScienceAlert - April 12th, 2024
- Zombie SKUs: What They Are, How They Work & Results - JumpFly PPC Advertising News - April 12th, 2024
- Arizona Reviving Its Zombie Abortion Ban Is Trump's Doing - The Cut - April 12th, 2024
- Hyper-sexual "zombie cicadas" that are infected with sexually transmitted fungus expected to emerge this year - CBS News - April 12th, 2024
- Should we be concerned about zombie cicadas? - WGN Radio - Chicago - April 12th, 2024
- You need to play this underrated zombie shooter before it leaves Xbox Game Pass - Digital Trends - April 12th, 2024
- End the 'zombie' Comstock Act - Star Tribune - April 12th, 2024
- OPINION - Flesh-eating zombie narcotics are on our streets Britain is badly losing its war on drugs - Yahoo News UK - April 12th, 2024
- What Is Xylazine - The Flesh-Eating 'Zombie' Drug Linked To 11 Deaths in The UK? - Times Now - April 12th, 2024
- Zombie Cicadas To Emerge In Virginia: What To Know - Patch - April 12th, 2024
- What Is "Zombie Drug" Gripping The UK? - NDTV - April 12th, 2024
- OJ Simpson's Final Film Will Resurrect His Naked Gun Character - As A Zombie? - Looper - April 12th, 2024
- Flesh-eating 'zombie drug' sweeping US is linked to 11 UK deaths - The Telegraph - April 12th, 2024
- Flesh-rotting 'Zombie drug' tranq raises alarm in UK - The Times of India - April 12th, 2024
- Zombie Cicadas To Emerge In GA: What To Know - Patch - April 12th, 2024
- What was the first-ever zombie movie? - Far Out Magazine - April 12th, 2024
- Even Will Smith Couldnt Save Zombie Survival Game Undawn, Which Flopped Spectacularly - IGN - March 24th, 2024
- Rob Zombie Recommends This Surprisingly Wholesome Comedy - Dread Central - March 24th, 2024
- Army Writing and the Zombie (Noun) Apocalypse - Modern War Institute - United States Military Academy West Point - March 24th, 2024
- Fatal Fury's Mai Shiranui Is In This Zombie Survival Game For Some Reason - Time Extension - March 24th, 2024
- Should you be worried about 'zombie deer'? | College of Public Health - George Mason University - March 24th, 2024
- 'Scooby-Doo on Zombie Island' Scares Its Way to Blu-ray for the First Time This Spring - Collider - March 24th, 2024
- Rob Zombie hates my guts: GWAR's Dave 'Oderus Urungus' Brockie was a genius, and here's an interview that proves it - Louder - March 24th, 2024
- In the fight against gun violence, Rep. Frost Introduces the Destroy Zombie Guns Act - The Apopka Voice - March 24th, 2024
- Elfriede Jelinek's 'The Children of the Dead' is a historical zombie novel - The Washington Post - The Washington Post - March 24th, 2024
- Germany's Zombie Government Is Fueling the Far Right - The Atlantic - March 24th, 2024
- Zombie Survival Game Undawn Has Crashed And Burned According To A Reuters Report - MMOs.com - March 24th, 2024
- Will Smiths Zombie Game Has Been Hit Harder Than Chris Rock at the Oscars Its Astronomical Budget Was ... - imdb - March 24th, 2024
- Scooby-Doo On Zombie Island / Return to Zombie Island Blu-ray (Warner Archive Collection) - Blu-ray.com - March 24th, 2024
- Registration almost here for Dothans annual Zombie 5K Chase - WDHN - March 24th, 2024
- Zombie magic and gambling club Magic Island will come alive again this summer - Houston Chronicle - March 24th, 2024
- Undawn | The $140m zombie survival game starring Will Smith that bombed while nobody was looking - Filmstories - March 24th, 2024
- After 4 years, a cult classic zombie horror manga from Ga-Rei's creator is finally getting an official English release - Gamesradar - March 24th, 2024
- Will Smith's Zombie Game Has Been Hit Harder Than Chris Rock at the Oscars - Its Astronomical Budget Was ... - FandomWire - March 24th, 2024
- "The game literally no one knew existed": The Will Smith Zombie Survival Game is Reportedly a Big Flop and Fans Are ... - FandomWire - March 24th, 2024
- Zombie-palooza --- Get to the biggest undead music event in the latest Dead Island 2 expansion: SoLA - Gaming Trend - March 24th, 2024
- Bournemouth University medical students treat 'zombie attack' in mass training simulation - The Tab - March 24th, 2024
- Zombie car factories on the rise in China as buyers opt for EVs - Financial Times - March 16th, 2024
- Hey, Remember When Rob Zombie Was Going To Direct THE CROW 3? - FANGORIA - March 16th, 2024
- New Walking Dead Twist Shows How The Zombie Outbreak Will Finally End - Screen Rant - March 16th, 2024
- Candid conversations from death row with The Zombie Hunter - Arizona's Family - March 16th, 2024
- Zombie! The Musical - REVIEW - City Hub Sydney - March 16th, 2024
- A Gorgeous Harp and Guitar String Duet of 'Zombie' by The Cranberries in Honor of Alexei Navalny - Laughing Squid - March 16th, 2024
- Y2K Review: A 1999 Youth Nostalgia Comedy That Turns Into an Attack-of-the-Computers Zombie Movie. But Only the First One Is Fun - Variety - March 16th, 2024
- AMC Announces Every Zombie in The Walking Dead Getting Its Own Spin-Off - Hard Drive - March 16th, 2024
- The Growing Threat of Zombie Code - CXOToday.com - March 16th, 2024
- The Greatest Zombie Movie Ever Gets Theatrical Return For Anniversary - Giant Freakin Robot - March 16th, 2024
- You won't expect which fighting game character pops up in this random mobile zombie game trailer for a bizarre ... - EventHubs - March 16th, 2024
- Coby White, Butler and the 'Zombie Heat,' Fontecchio Are All Here to Stay - Canis Hoopus - March 16th, 2024
- 'Land of the Dead' 19 Years Later: Romero's Return Was Smarter Than the Average Zombie Movie - Bloody Disgusting - March 16th, 2024
- Z Nation Season 6: SYFY Tease Return of Zombie Series 6 Years After Its Death - ComingSoon.net - March 16th, 2024
- Zombie! The Musical (Hayes Theatre Co) - Limelight - March 16th, 2024
- Get This Definitive Edition Zombie Game For Free Right Now On Steam - Screen Rant - February 19th, 2024
- The Best Ghost and Zombie Movie Romances - Vulture - February 19th, 2024
- The couple trying to keep killer 'zombie viruses' at bay - and protect us from another pandemic - The Telegraph - February 19th, 2024
- Meet the Serbian Businessman/DJ Who Runs the Zombie AI Southwest Journal - Racket - February 19th, 2024
- Dead Island 2 Spreading Its Zombie Virus to Steam in April - GameSpace.com - February 19th, 2024
- Lincoln hosts Alice Cooper and Rob Zombie - Omaha - KETV Omaha - February 19th, 2024
- 'The Walking Dead - The Ones Who Live' Review AMC's Zombie Epic Shambles On - Collider - February 19th, 2024
- Legislative recap: zombie bills, teacher pay, lithium tax, pipelines and more - Black Hills Pioneer - February 19th, 2024
- Japan's stock markets are on a tear. Will 'zombie firms threaten the bull run? - CNBC - February 11th, 2024
- Thebe Phetogos haunted response to zombie figuration in art - The Washington Post - February 11th, 2024
- Cosmic dust from 'zombie' galaxies could form planets and life - The Telegraph - February 11th, 2024
- I walked with a zombie: 16 monster love interests that set hearts aflutter - The A.V. Club - February 11th, 2024
- Free Steam zombie shooter you've never heard of is getting rave reviews, somehow - GAMINGbible - February 11th, 2024
- South Korea's 'zombie football' finally leaves them in a hole too deep to climb out of - ESPN - February 11th, 2024
Reviewed and Recommended by Erik Baquero