Last month witnessed the international toy maker, TOMY bolster its licensing portfolio with new toy, plush, and play-sets plans for both Illuminations upcoming animated motion picture, Sing 2, and the popular Electronic Arts mobile game, Plants vs Zombies.
Scheduled for launch on December 22, 2021, TOMYs Sing 2 toy line will comprise innovative products including collectable figurines, feature plush, and a role play game.
The range will be launched in partnership with Illumination and Universal Brand Development, the studios behind the popular animated feature film Sing and its upcoming sequel, Sing 2.
Audiences everywhere have already fallen in love with the relatable characters of Sing, and were looking forward to bringing them to life and into playrooms, said TOMYs director of global toys, Morgan Weyl.
The Sing films are about overcoming obstacles and pursuing dreams, so we created a musically-infused toy line that will help inspire the next generation to shoot for the stars no matter what challenges they may face along the way.
Joe Lawandus, senior vice president and general manager, global toys and hardlines, Universal Brand Development, added: Our filmmaking partners at Illumination continue to deliver dynamic characters and storylines that bring joy and smiles to audiences across the globe, and were excited for the worldwide debut of Sing 2.
We look forward to collaborating with TOMY on an all-new toy line that will bring the franchises signature comedy and hit music into the hearts and homes of fans worldwide.
In addition, the toy maker has also secured a new partnership with Electronic Arts to bring the Plants vs Zombies video game characters to life in plush form.
In a deal brokered by the licensing agent Retail Monster, TOMYs Club Mocchi-Mocchi brand will deliver a variety of soft, squeezable plush.
Plants vs. Zombies is a tower defense classic in which players pit their loyal plant squad against the zombie peril, fending off boss invasions and banding together with friends to help save their small town. With over 1.2 billion installs to date, the popular franchise is looking at granting its fans new adventures with future content releases.
Plants vs. Zombies is a wildly popular video game franchise and were thrilled to be the licensed partner that gets to bring its characters to life in plush, said TOMYs Weyl. Many of Club Mocchi- Mocchi-s most popular plush toys are characters and accessories from beloved video games, so were excited to bring a little piece of Plants vs. Zombies into gamers homes around the world.
Retail Monsters founder and CEO, Michael Connolly, added: TOMYs Club Mocchi- Mocchi- brand is renowned for its bespoke plush format, and were thrilled to delight Plants vs. Zombies fans with what will surely be an in-demand range of iconic plush characters.
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TOMY bolsters its licensing portfolio with Sing 2 and Plants vs Zombies toy lines - Toy News
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